Miami Tech & Startup News

Play2Pay chooses Wynwood as ground zero for rapid growth

Play2Pay chooses Wynwood as ground zero for rapid growth

Global mobile payments platform Play2Pay today announced that it has selected Wynwood as the location for its headquarters. 

The startup, which gamifies the payment of bills, raised an oversubscribed $13 million Series A funding round last July. Since then, Play2Pay reports that they have more than tripled their annual revenue run rate. They have also added Brazil and Indonesia to the list of countries where they operate, which also includes the United States, United Kingdom, Brazil, Mexico, and Singapore.

Play2Pay’s app enables mobile phone users to pay their bills by playing games, watching videos, and completing special offers. The idea is that through the app, consumers can earn points the more time they spend engaging with the platform. These points convert into payments for bills such as wireless phone data, utilities, and home internet service. All the while, users can discover new apps and brands through Pay2Play.

Play2Pay plans to hire for 25 positions this year. Miami-based jobs already on offer include a bilingual digital marketer, a VP of Revenue & Demand, and a Quality Assurance Automation Engineer. 

Miami Mayor Francis Suarez said he looks forward to welcoming Play2Pay to the Magic City. “It is clear they value human capital above all else in their growth strategy and this is what it takes to build a successful tech company today. We have the educational ecosystem and quality of life factors that will enable them to attract and retain top level talent.”

Currently, the company has 40 employees. At the start of the year, they moved their offices from Fort Lauderdale to Aventura. Their 5,200 square foot Wynwood office space will be located inside the Annex, right in the heart of the neighborhood. 

The goal for this workspace? “Home away from home,” according to the company. The building has amenities including a gym, pool access, rooftop areas (with a BBQ station, because why not), and views of the city. The company notes that the space has been designed with hybrid working in mind, containing zones for collaboration as well as individual focus.

Brian Boroff, Play2Pay’s founder and CEO, said in a statement that this move reflects one of Pay2Pay’s core values: conviviality. “We believe strongly in the bonds forged by eating, drinking and laughing together, and our home base will offer that, and more.”

“Our current team and the top talent we seek to bring on board this year will enjoy coming to work at our office while also getting to socialize and spend time with friends or colleagues thanks to the decision of calling Wynwood our home,” Boroff added.

Wynwood has quickly emerged as one of the top spots for tech companies in Miami, according to Tyler de la Peña, Director, South Florida at Colliers International. “There is a true tech ecosystem being built in the neighborhood and we are thrilled Play2Pay will be a part of the growth,” he commented. The real estate industry has responded to the influx of innovators, including by accepting crypto for commercial transactions.


Sign up for Refresh Miami’s free weekly newsletter here.

Riley Kaminer