UX designers and researchers KNOW the value of their work but often struggle getting the time and resources they need to perform the UX activities needed to create the truly great experiences they know are possible.
In this presentation we’ll discuss how you can make a compelling business case to your organization for investing more in UX activities and resources.
Topics include:
* How to help the business understand that UI design without user research is NOT UX
* How to quantify the value of UX activities in the language the business understands
* The key performance indicators (KPIs) that matter to your business partners
* Linking user data to the KPIs that matter
* When, what, and how to measure the cost and benefits of UX activities
* Calculating ROI
Presenters:
Angy Brooks is a UX designer/researcher at Kaplan Higher Education working on student-facing applications. She has over 20 years of experience in the field of application design. Her career has progressively evolved from computer systems networking, technical documentation, corporate marketing and communication, visual / graphic design, multimedia design, front-end web and app development, information architecture, interaction design, and finally to user experience design and research. She earned a master’s degree from Bentley’s University’s Human Factors in Information Design program in 2013.
Daniel Hettrick is a product development executive and agile leadership consultant. He has over 20 years of experience in digital product development. In his previous incarnations, he has been a: inter/intranet developer, game developer, multimedia designer/developer, project manager, program manager, business developer, user researcher, higher education course developer and lecturer, product developer, and agile champion. He earned a master’s degree in Human-Computer Interaction from the Rochester Institute of Technology.
Food and beverages will be provided by the digital talent sourcing team at TEKsystems.
