Companies big and small are involved in a variety of online activities that generate substantial amounts of very useful data. Yet, most organizations do not effectively leverage their hard-earned data to improve their online engagement and optimize their investments. The 1st annual DAA South Florida Symposium will focus on the power of leveraging digital analytics from all different types of sources like the Internet of Things to deliver great customer experiences. We will take a global look at users end to end experiences and find ways to optimize your business.